Nothing Crane Pulls Phone Box Out of Billboard

This Nothing faux ooh ad begins with a close-up shot of a glowing digital billboard teasing the release of the Nothing Phone. This moment cleverly highlights the brand’s distinctive approach to blending physical and digital experiences as the lid of a box on the billboard opens and a crane tow emerges, lifting the phone upwards and tilting the box slightly out of the screen. The twist arrives when a giant physical Nothing Phone box is dropped onto the street below, flipping open to reveal the actual phone inside — a bold reveal marking the arrival of the Nothing Phone 2a in London on March 5, 2025. As a perfect blend of resonant storytelling and creative product integration, the CGI effects enhancement is designed for maximum launch anticipation.