FOOH Impact Score:
Impressive
Learn moreCredits
Brand: Samsung
Agency: 3D Advertisers
Production Company: 3D Advertisers
VFX: 3D Advertisers
Sound: 3D Advertisers
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Imagine a historical hawker centre turning into a state-of-the-art kitchen appliance. That’s the dynamic premise of this Samsung cgi video featuring the Bespoke Induction Hob. The video unfolds as the scene opens with a view of Lau Pa Sat from across the street with gleaming skyscrapers in the background, and its iconic roof begins to fold and morph. From an aerial perspective, the structure continues its transformation, reshaping into a Samsung Bespoke Induction Hob with various cookware items appearing neatly on top. Seafood and fresh vegetables dive energetically into a wok pan as cooking begins, followed by a grill plate appearing where an assortment of vegetables and meat descend from the sky. Once grilled, the sizzling food soars back into the transformed building. Using engaging CGI effects, this Samsung cgi video transforms a cultural landmark into an appealing product showcase.