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Netflix Tank Truck Snorts Street Lines

FOOH Impact Score:

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Credits

Brand: Netflix

Agency: Busterwood

Production Company: Busterwood

VFX: Busterwood

Sound: O'Bahamas studio

Metadata

Brand Industry: Media & Entertainment

Countries: France, Germany

Cities: Paris, Berlin

Effects / Animations: Simple Motion, Morphing & Transformation, Large Objects

Surroundings: Rue De Rivoli, Streets, Windmills, Berlin TV Tower

Date posted: April 8, 2024

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This Netflix CGI campaign begins with a tank truck outfitted with a siphon at its front, moving along Rue de Rivoli while appearing to snort the dashed white lines from the middle of the street. This moment cleverly highlights the show's bold identity as the vehicle, featuring a prominent 3D “GRISELDA” sign on its side, continues its unconventional journey through city streets, including a scene with a windmill in the background and another with Berlin’s TV Tower, symbolizing the international reach of the story. As a perfect blend of distinctive storytelling and engaging product integration, the VFX enhancement is designed for driving excitement about the new season of Griselda only on Netflix.

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