FOOH Impact Score:
Solid
Learn moreFOOH.com is the biggest fake out of home ad library. If you are the creator of this Lidl ad or would like to add your work Submit your work!
In this Lidl fake out of home ad, a person strolls toward a Lidl store when a massive smartphone suddenly drops in front of him, drawing attention with its towering screen filled with brightly displayed product offers. The scene unfolds as the man interacts with the larger-than-life screen, swiping through magazine-style pages showcasing Lidl’s trending cleaning products until the screen flickers to reveal the bold message, “KÓSTOLJ BELE A Tik Tok TRENDEKBE!” and the date 02.20, marking the campaign's launch. With a distinctive use of computer generated imagery, this Lidl cleaning product campaign fake out of home ad transforms an everyday entrance into a fresh, relatable spectacle, highlighting Lidl's goal of connecting with digital trends and offering timely household solutions.