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Turkish Airlines Popcorn Emerges From Screen

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Solid

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Credits

Brand: Turkish Airlines

Agency: Popcorn Brain

Production Company: Three Deers / Forgotten Creative Technology Studio

VFX: Popcorn Brain

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In this Turkish Airlines FOOH campaign, a couple begins their adventure by filming a selfie in front of a bustling digital billboard at Piccadilly Circus, London, as a red double-decker bus glides past and pedestrians fill the vibrant street. The scene unfolds as they excitedly watch a Turkish Airlines ad featuring dreamy hot air balloons gently soaring across the Turkish skies; then, as the video zooms out from the flight screen, a flight attendant appears to offer popcorn, and the man outside playfully reaches into the screen and pulls out an enormous popcorn bucket, sharing it with his partner while the in-screen journey continues. With a captivating use of CGI effects, this Turkish Airlines business class promotion FOOH campaign transforms a regular street-side moment into an interactive cinematic experience, highlighting Turkish Airlines’ commitment to redefining luxury air travel.

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