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Americanas Toys Emerges From Phone App

FOOH Impact Score:

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Solid

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Credits

Brand: Americanas

Agency: Future Frame Creative

Production Company: Future Frame Creative

VFX: Americanas

Sound: Central Som de Filme

Metadata

Brand Industry: Retail & Consumer Goods

Country: Unknown

City: Unknown

Effects / Animations: Human Interaction, Optical Illusion & Perspective Tricks, Falling Objects, Floating & Flying Objects, Rigid-Body, Simple Motion

Surrounding: Bedrooms

Date posted: October 5, 2024

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Imagine a bedroom where toys come to life with just a swipe on a phone. That’s the captivating premise of this Americanas mixed reality ad featuring a man shopping for toys for Children's Day. The video unfolds as he scrolls through the Americanas app, selects a bright yellow toy car, and swipes up — instantly, the car materializes in his bedroom, landing on the bed alongside other scattered toys in a smooth, almost magical moment. Using engaging computer generated graphics, this Americanas mixed reality ad transforms a simple in-app interaction into an effective product showcase.

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