Americanas Toys Emerges From Phone App

Americanas Toys Emerge From Phone App

This Americanas mixed reality ad features a man shopping for toys for Children's Day. The video begins in a bedroom setting, where the man scrolls through the Americanas app on his phone.

He selects a bright yellow toy car and swipes up. Instantly, the toy car materialises in his bedroom, landing on the bed alongside other scattered toys. This sequence uses computer-generated graphics to transform an in-app interaction into a product showcase.

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FOOH Impact ScoreSolid
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Credits

Agency:Future Frame Creative
Production:Future Frame Creative
VFX:Americanas
Sound:Central Som de Filme