Americanas Toys Emerges From Phone App
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
Learn moreCredits
Brand: Americanas
Agency: Future Frame Creative
Production Company: Future Frame Creative
VFX: Americanas
Sound: Central Som de Filme
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Imagine a bedroom where toys come to life with just a swipe on a phone. That’s the captivating premise of this Americanas mixed reality ad featuring a man shopping for toys for Children's Day. The video unfolds as he scrolls through the Americanas app, selects a bright yellow toy car, and swipes up — instantly, the car materializes in his bedroom, landing on the bed alongside other scattered toys in a smooth, almost magical moment. Using engaging computer generated graphics, this Americanas mixed reality ad transforms a simple in-app interaction into an effective product showcase.
