FOOH Impact Score:
Solid
Learn moreCredits
Brand: Heineken
Agency: Squint Creative
Production Company: Squint Creative
VFX: Elevator Promotional Marketing
Sound: Squint Creative
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Imagine a giant golf ball emblazoned with a beer brand logo making its way through a town center. That’s the captivating premise of this Heineken cgi video featuring Heineken 0.0 and the Amgen Irish Open 2024. The video unfolds as a massive golf ball marked with the Heineken logo rolls across a lush golf course before transitioning into the lively streets of Main Street in Portrush, Northern Ireland, eventually making its way to Newcastle where it gently strikes an oversized pint of Heineken 0.0 positioned outside Quinns Bar. Using innovative computer generated graphics, this Heineken cgi video transforms a rolling golf ball into an effective product showcase.