Mash Direct Santa Sleigh Filled With Food Boxes
Staff Pick
Poster Unfurls From Scrabo Tower
This Mash Direct FOOH campaign features a snowy landscape around Northern Ireland's Scrabo Tower. A Santa sleigh, brimming with limited edition Mash Direct Bite Boxes, rests beside an oversized Christmas tree adorned with golden balls, red tinsel, and dangling Bite Boxes.
A massive poster unspools from the peak of Scrabo Tower, revealing a festive message: “OUR CHRISTMAS RANGE HAS LANDED!” This celebrates the arrival of the holiday-themed snack range and invites audiences to a special competition. Through distinctive VFX, the campaign transforms the iconic tower into a seasonal celebration, highlighting Mash Direct’s limited edition treat.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Squint Creative
Agency:Squint Creative
Production:Squint Creative
VFX:Squint Creative
Sound:Squint Creative
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