Mash Direct Santa Sleigh Filled With Food Boxes

In this Mash Direct FOOH campaign, a snowy landscape unfolds around Northern Ireland's Scrabo Tower, where a Santa sleigh brimming with limited edition Mash Direct Bite Boxes rests beside an oversized Christmas tree adorned with golden balls, red tinsel, and dangling Bite Boxes. The scene unfolds as a massive poster unspools from the peak of Scrabo Tower, revealing a festive message that reads: “OUR CHRISTMAS RANGE HAS LANDED!” – celebrating the arrival of the holiday-themed snack range and inviting audiences to get involved in a special competition. With a distinctive use of VFX, this Mash Direct Bite Box FOOH campaign transforms the iconic tower into a seasonal celebration centerpiece, highlighting Mash Direct’s mission to promote their limited edition treat through an imaginative holiday spectacle.