Toronto Transit Smartphone Changes Bus Theme
TTC Pride Bus: A Digital Transformation
This mixed reality advertisement for the Toronto Transit Commission (TTC) features a bus parked by a sidewalk and traffic light. A hand holding a smartphone enters the frame, displaying 'Pride Month' and a scrollable list of years: 2016, 2019, 2021.
Selecting each year transforms the bus's exterior to reflect that year’s Pride theme. When 2024 is selected and the launch button tapped, colourful confetti bursts from the screen, revealing the newest Pride-themed wrap on the bus. The message 'Celebrate PRIDE with TTC!' then appears.
This VFX enhancement builds awareness for TTC’s special Pride Bus, scheduled for June 30, 2024.
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FOOH Impact ScoreImpressive
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Credits
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