Toronto Transit Smartphone Changes Bus Theme

This Toronto Transit Commission mixed reality ad begins with a TTC bus parked along a sidewalk beside a traffic light as a hand holding a smartphone enters the frame. This moment cleverly highlights the campaign's celebration of Pride Month as the smartphone displays 'Pride Month' with a scrollable list of years—2016, 2019, 2021—each triggering a transformation in the bus's exterior design to reflect that year’s Pride theme. When the hand stops at 2024 and taps the launch button, a burst of colorful confetti emerges from the screen, unveiling the newest Pride-themed wrap on the bus with the message 'Celebrate PRIDE with TTC!' appearing onscreen. As a perfect blend of dynamic storytelling and creative product integration, the VFX enhancement is designed for building awareness around TTC’s special Pride Bus on June 30, 2024.