FOOH Impact Score:
Impressive
Learn moreCredits
Brand: Cape&Coco
Agency: SPARK OF LAGOS
Production Company: SPARK OF LAGOS
VFX: Olanrewaju Kazeem
Sound: SPARK OF LAGOS
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This Cape&Coco cgi video begins with a calm street view outside a local shop, where cars are lined up and two billboards—one for Beauty Hut and the other for Cape&Coco—hang prominently overhead. This moment cleverly highlights the beauty line’s expansion into retail as two massive objects draped in a pink translucent cloth flutter gently in the wind, gradually unveiling the brand’s Lip Balm Butter and Sunflexx products now available at Beauty Hut. As a perfect blend of captivating storytelling and distinctive product integration, the augmented reality enhancement is designed for announcing the official launch of Cape&Coco at in-store locations.