Sephora Yellow Flowers Blooming at Store

In this Sephora fake ooh ad, a hand holding a smartphone appears in the foreground, displaying an incoming call from 'Mom' while a soft-focus Sephora store looms behind. The scene unfolds as the call is answered—green grass gently spreads across the pavement, and clusters of yellow flowers bloom, gracefully climbing the storefront like a living vine until the building is entirely wrapped in floral growth, leaving only the Sephora logo and its signature black and white pillar visible. With a dynamic use of augmented reality, this Sephora beauty campaign transforms an everyday phone call into a fresh, relatable spectacle, highlighting Sephora’s invitation to celebrate Mother’s Day with warmth and meaning.