Sephora Yellow Flowers Blooming at Store

This fake out-of-home ad features a hand holding a smartphone in the foreground, displaying an incoming call from 'Mom'. A soft-focus Sephora store is visible behind.

As the call is answered, green grass spreads across the pavement, and clusters of yellow flowers bloom, climbing the storefront like a living vine. The building becomes entirely wrapped in floral growth, with only the Sephora logo and its signature black and white pillar remaining visible. This augmented reality campaign transforms an everyday phone call into a relatable spectacle, highlighting Sephora’s invitation to celebrate Mother’s Day.