The Line Facade Portal Releases Shoes
Santiago Theater Unveils Giant Shoebox
This VFX advertisement for The Line begins with a view of Teatro Municipal de Santiago. Its façade banners unexpectedly shift, highlighting The Line’s exclusive access to major footwear brands.
A surreal transformation occurs as the ornate building façade peels away like cloth, revealing a colossal shoebox with a glowing central passage. Branded shoe capsules emerge and float upwards, inviting spectators to pick their favourite pair.
This computer-generated imagery enhancement blends captivating storytelling with dynamic product integration, showcasing brand variety in an immersive urban setting.
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FOOH Impact ScoreSolid
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Credits
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Thayse de Andrade Maia
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The Line Drones Carrying Adidas Jacket
SORRYMOM
Prairies & Petals Giant Claw Machine on Centro Canalejas Facade
BHV Dome Transformed Into Poke Ball
The Sun Project
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Polux Studio
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Haut CGI
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