FOOH Impact Score:
Outstanding
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This Leisure Hydration mixed reality ad begins with a fleet of massive trailer trucks hauling oversized cans of various flavors cruising down a California highway. This moment cleverly highlights the product's nationwide availability as the scene transitions to a Wild Blueberry can sailing majestically along the Hudson River, with the Statue of Liberty cracking it open for a refreshing sip, followed by a train of towering cans rolling across Chicago’s Wells Street Bridge and more floating beneath on the river. In Austin, Texas, cans float beside vibrant tropical fruits in the shimmering water, while in the final shot, a can-shaped airplane soars above Miami’s skyline, towing a colorful banner declaring "Now Available Nationwide" alongside the Whole Foods logo. As a perfect blend of creative storytelling and engaging product integration, the augmented reality enhancement is designed for announcing Leisure Hydration’s national launch across Whole Foods markets.