Under Armour Runner Comes Out of Billboard

Imagine a billboard in the middle of a busy city suddenly coming to life. That’s the captivating premise of this Under Armour fake out of home ad featuring the Infinite Elite 2 running shoes. The video unfolds as the scene opens at sunrise with a view of Paragon Towers and the Grand Hyatt Hotel, then cuts to athletes jogging past a digital billboard displaying a runner. As they pass, the man in the poster appears to break free, stepping out of the screen and joining them, accompanied by bouncing white and blue balls. The surreal moment continues as the runner’s giant foot lands in a park, followed by a close-up of the shoes’ sole releasing sparks of electricity from the blue and white balls. The final shot shows his next step leaving an electric imprint on the road that gradually fades as cars drive by below. Using computer generated graphics, this Under Armour fake out of home ad transforms a typical urban setting into an innovative product showcase.