Under Armour Runner Comes Out of Billboard

This Under Armour fake out-of-home ad features the Infinite Elite 2 running shoes. The video opens at sunrise, showcasing Paragon Towers and the Grand Hyatt Hotel. Athletes are seen jogging past a digital billboard displaying a runner.

The runner from the billboard appears to break free, stepping out of the screen to join the athletes, accompanied by bouncing white and blue balls. A giant foot then lands in a park, followed by a close-up of the shoes’ sole releasing electric sparks from the balls. The final shot shows an electric imprint on the road, which fades as cars drive by.