FOOH Impact Score:
Improvable
Learn moreCredits
Brand: SunBeer Fest
Agency: Catapulta
Production Company: Catapulta
VFX: Catapulta
Sound: Catapulta
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This SunBeer Fest Huelva fake ooh ad begins with a mesmerizing view of La Fuente del Parque Lineal from across the street, as traffic moves past the iconic fountain. This moment cleverly highlights the creative potential of the campaign as a glowing portal opens above the fountain and a transparent beer dispenser printed with 'SunBeer Fest Huelva' slowly descends from the sky, settling gently onto the fountain while the portal closes behind it. Beer begins pouring from the faucet and swirls through the air in a floating stream that circles the dispenser, astonishing onlookers nearby. As a perfect blend of dynamic storytelling and distinctive product integration, the CGI effects enhancement is designed for promoting the SunBeer Fest taking place from May 22–25, 2025.