Skechers Pop-up Store Delivery by Drones

Imagine two drones flying across the Pacific Ocean to deliver a shoe box to a shopping mall—that’s the engaging premise of this Skechers cgi ad featuring the launch of a floating sneaker pop-up store. The video unfolds as the scene opens at Larcomar, where two drones carry a box-like object covered in black cloth with the label 'Skechers' from across the sea; the drones hover over the cliffside mall, lower the item to the ground and lift the cloth, revealing a Skechers pop-up store shaped like a shoebox. The store begins to rotate and upon stopping, its roof opens to unveil a white Skechers sneaker that gracefully floats upward, marking the grand opening of the pop-up location in Lima, Peru. Using computer generated imagery, this Skechers cgi ad transforms a retail launch into a memorable product showcase.