FOOH Impact Score:
Impressive
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Imagine a quiet city street becoming a launchpad for a sneaker transformation. That’s the dynamic premise of this Skechers vfx advertising featuring a magical floating shoebox unveiling the brand’s latest footwear. The video unfolds as the scene opens on the side of the street with tactile paving marked 'SKECHERS.' Across the street, a Skechers store stands between two tall buildings as a Skechers shoe box descends above it. The box opens to reveal a Skechers Women’s Eden LX, with 'SKECHERS COURTS & CLASSICS' printed under the lid. As the lid closes, it shows 'SKECHERS PERFORMANCE,' then opens again to reveal the Skechers Slip-ins Uno Men’s Sneaker with 'SKECHERS HANDS FREE slip-ins' on the lid. The box closes, showing 'SKECHERS FOOTBALL,' then opens to reveal a Skechers Men’s SKX. As the box closes and moves backward, a blue ripple spreads, turning the entire area blue. Using engaging VFX, this Skechers vfx advertising transforms an urban sidewalk into an memorable product showcase.