SEB Debit Card Inside Terrarium on Street
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine a giant terrarium quietly appearing in the center of a busy street. That’s the captivating premise of this SEB FOOH campaign featuring the bank’s eco-conscious debit card. The video unfolds as the transparent terrarium slowly rotates to reveal a pile of corn supporting an oversized SEB debit card made of 84% bioplastic, while a curious bystander films and circles the installation with his phone. Using innovative computer generated graphics, this SEB FOOH campaign transforms a regular street into a distinctive product showcase.
