FOOH Impact Score:
Solid
Learn moreLearnings
- Extras are everything - a human reaction does more than a photorealistic render
- UGC angles lend authenticity
- Small details count - create a reactive world to sell your illusion and encourage repeat views
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This Hyundai fake ooh ad begins with a massive billboard unfolding on the AIR Venice building, revealing the image of a beach complete with palm trees, birds, and the Hyundai IONIQ 6. This moment cleverly highlights the versatility of the Hyundai electric cars as the billboard comes to life, capturing the attention of passersby who watch the Hyundai car drive out of the poster and into real life, followed by a beach ball rolling into the street. As a perfect blend of Captivating storytelling and Innovative product integration, the CGI effects enhancement is designed for showcasing the Hyundai electric cars as a perfect choice for holiday travels.
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