Birra Moretti Can Emerges from 3D Screen

This CGI advertisement for Birra Moretti's limited edition holiday can transforms a town square into a digital holiday dreamscape. The video begins with an outdoor area under a pergola-like structure, which becomes a 3D digital screen displaying a festive neighbourhood with decorated houses and Christmas trees.

A Birra Moretti-branded Piaggio APE drives into the digital street, drifts, and opens its back door to release a can that floats and rotates out of the screen. A road then builds itself outwards from the screen's side, allowing the vehicle to drive seamlessly onto it, transitioning from digital to real space in front of the structure, while the can continues its rotation.

Using computer-generated imagery, this Birra Moretti CGI ad innovatively showcases the product within a holiday setting.