Birra Moretti Can Emerges from 3D Screen

Imagine a quiet town square turning into a digital holiday dreamscape. That’s the captivating premise of this Birra Moretti cgi ad featuring their limited edition holiday can. The video unfolds as the scene opens at an outdoor area under a pergola-like structure, which transforms into a 3D digital screen displaying a cozy neighborhood lined with decorated houses and sparkling Christmas trees. A Birra Moretti-branded Piaggio APE drives into the street, stylishly drifts, and opens its back door to release a can that floats and rotates out of the screen. Next, a road begins to build itself outward from the screen’s side, and the vehicle drives seamlessly onto it, transitioning from digital to real space in front of the structure, while the can continues its smooth rotation. Using computer generated imagery, this Birra Moretti cgi ad transforms a simple holiday setting into an innovative product showcase.