Americanas Grocery Basket Stuck on Sand Dunes

Imagine Morro do Careca turning into a runway for supermarket surprises. That’s the innovative premise of this Americanas FOOH campaign featuring the expansion of their special grocery basket offering. The video unfolds as a man stands at the iconic dune in Natal, Brazil, just before Americanas logos begin to pour down the slope, followed closely by a massive grocery basket loaded with goodies; when its wheels get stuck among the moving logos, the basket amusingly starts reversing up the hill while more logos continue their descent. Using CGI effects, this Americanas FOOH campaign transforms the serene coastal dune into an engaging product showcase.