FOOH Impact Score:
Impressive
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In this Vivo fake out of home ad, a sweeping shot from a terrace frames Rio de Janeiro’s dynamic cityscape, with Sugarloaf Mountain rising prominently in the distance. The ad humorously reimagines an everyday urban skyline with a massive Samsung Galaxy Z Flip5 mounted on a building facade, opening to reveal the time and a clear Vivo logo before closing again. A captivating execution that masterfully blends fun and creativity with a memorable twist on smartphone retail presence.