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Burger King Robots Holding Take Away Bags

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FOOH Impact Score

Impressive

S A-Tier B C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Credits

Brand: Burger King

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Brazil

City: Unknown

Effects / Animations: Character Animation, Complex Motion

Surrounding: Burger King Store

Date posted: March 29, 2024

Source: Instagram

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In this Burger King CGI video, the scene begins outside a Burger King store where four still, white humanoid robots holding Burger King paper bags stand motionless with their heads tilted, drawing a curious crowd of onlookers snapping photos. The scene unfolds as the robots suddenly spring to life, jolting the spectators who quickly scatter in surprise, while the now-mobile machines walk away in separate directions from the Burger King location—leaving behind a subtle message. With a captivating use of augmented reality, this Burger King Whopper ad transforms emotionless robots into a fresh, relatable spectacle, highlighting Burger King’s commitment to “real food” made with 100% beef and no artificial flavours or conservatives.

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