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Burger King Robots Holding Take Away Bags

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

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Credits

Brand: Burger King

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Brazil

City: Unknown

Effects / Animations: Character Animation, Complex Motion

Surrounding: Burger King Store

Date posted: March 29, 2024

FOOH.com is the biggest CGI video library. If you are the creator of this Burger King ad or would like to add your work Submit your work!

In this Burger King CGI video, the scene begins outside a Burger King store where four still, white humanoid robots holding Burger King paper bags stand motionless with their heads tilted, drawing a curious crowd of onlookers snapping photos. The scene unfolds as the robots suddenly spring to life, jolting the spectators who quickly scatter in surprise, while the now-mobile machines walk away in separate directions from the Burger King location—leaving behind a subtle message. With a captivating use of augmented reality, this Burger King Whopper ad transforms emotionless robots into a fresh, relatable spectacle, highlighting Burger King’s commitment to “real food” made with 100% beef and no artificial flavours or conservatives.

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