FOOH Impact Score:
Impressive
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Imagine the Eiffel Tower becoming a countdown clock for the world's biggest sporting event. That’s the dynamic premise of this Vivo cgi campaign featuring the anticipation for Team Brazil at the Paris 2024 Olympics. The video unfolds as an aerial view of the Paris cityscape zooms in on the Eiffel Tower, where a flag reading “FALTAM 30 DIAS” waves at its tip. A purple, fuzzy Vivo logo inflatable floats upward, gently bumping into the iconic structure, followed closely by a large “30” inflatable that twists upon impact, then a matching “DIAS” balloon doing the same. Finally, another “vivo” inflatable completes the sequence, all twisting through the air as they turn the tower into a giant celebration marker. Using CGI effects, this Vivo cgi campaign transforms an iconic landmark into an engaging product showcase.