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Vivo Fuzzy Inflatables Bump Into Eiffel Tower

FOOH Impact Score:

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Credits

Brand: Vivo

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Consumer Electronics & Technology

Country: France

City: Paris

Effects / Animations: Floating & Flying Objects, Hair & Fur, Soft-Body, Large Objects, Swarm & Particles, Simple Motion, Cloth, Banner

Surroundings: Eiffel Tower, Cityscapes, Skies

Date posted: June 26, 2024

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Imagine the Eiffel Tower becoming a countdown clock for the world's biggest sporting event. That’s the dynamic premise of this Vivo cgi campaign featuring the anticipation for Team Brazil at the Paris 2024 Olympics. The video unfolds as an aerial view of the Paris cityscape zooms in on the Eiffel Tower, where a flag reading “FALTAM 30 DIAS” waves at its tip. A purple, fuzzy Vivo logo inflatable floats upward, gently bumping into the iconic structure, followed closely by a large “30” inflatable that twists upon impact, then a matching “DIAS” balloon doing the same. Finally, another “vivo” inflatable completes the sequence, all twisting through the air as they turn the tower into a giant celebration marker. Using CGI effects, this Vivo cgi campaign transforms an iconic landmark into an engaging product showcase.

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