Vivo Drones Carrying Purple Box and Poster

Staff Pick

Vivo Drones Over Paris

This mixed reality advertisement for Vivo features a drone carrying a large purple box over the Champ de Mars in Paris, with the Eiffel Tower in the background. People are seen enjoying the park as a second drone follows, unfurling a banner that reads "FALTAM 100 DIAS."

The first drone lands and releases the container, which opens to reveal a glowing purple Vivo logo pulsating in the air, while the banner continues to drift. This CGI-enhanced video integrates surprising storytelling with creative product placement.

The ad is designed to amplify Vivo's support for Team Brazil in the lead-up to the Paris 2024 Olympics, highlighting the brand's commitment to the Olympic spirit and national pride.

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FOOH Impact ScoreOutstanding
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Credits

Brand:Vivo
VFX:Felipe Alves