FOOH Impact Score:
Outstanding
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This Vivo mixed reality ad begins with a drone carrying a massive purple box soaring over the scenic Champ de Mars, where the Eiffel Tower looms ahead and people leisurely enjoy the grassy park. This moment cleverly highlights Vivo’s commitment to Olympic spirit and national pride as another drone trails closely behind, unfurling a banner that reads “FALTAM 100 DIAS.” The first drone gently lands and releases the sizeable container, which opens to reveal a glowing purple Vivo logo pulsating in the open air while the banner continues to drift overhead. As a perfect blend of surprising storytelling and creative product integration, the CGI effects enhancement is designed for amplifying Vivo’s support for Team Brazil in the lead-up to the Paris 2024 Olympics.