FOOH Impact Score:
Outstanding
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In this Vivo fake out of home ad, the scene begins on a busy city sidewalk where two women point excitedly toward a sleek glass building while another woman records with her phone, joined by others doing the same. The ad humorously reimagines urban architecture with a massive pink Barbie handbag suspended from a skyscraper, featuring an HBO Max tag and a Vivo logo keychain, signaling the brand’s link to pop culture streaming trends. A dynamic execution that masterfully blends humor and creativity with a memorable twist on content promotion and mobile connectivity.