Sephora CC Cream Standing Beside Tramline

Sephora CC Cream Tramline Takeover

This CGI advertisement opens on a peaceful urban scene near Milan’s Arco della Pace, where an oversized Erborian CC Red Correct cream is positioned beside the tramline. A regular tram glides behind the giant cream, seamlessly transforming into a fully branded Erborian CC Red Correct tram wrapped with Sephora visuals.

This moment highlights the product’s ability to neutralise redness and promotes its exclusive availability at Sephora stores. The CGI enhancement aims to raise awareness of the skincare solution’s benefits through engaging urban visibility, blending memorable storytelling with distinctive product integration.

B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Sephora

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:Italy
City:Milan
Date posted:October 23, 2024
Source:Instagram