FOOH Impact Score:
Solid
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This Sephora vfx advertising begins with a peaceful urban scene near Milan’s Arco della Pace, where an oversized Erborian CC Red Correct cream is positioned beside the tramline. This moment cleverly highlights the product’s ability to neutralize redness as a regular tram glides behind the giant cream and seamlessly transforms into a fully branded Erborian CC Red Correct tram wrapped with Sephora visuals, promoting the product’s exclusive availability at Sephora stores. As a perfect blend of memorable storytelling and distinctive product integration, the CGI enhancement is designed for raising awareness of the skincare solution’s benefits through engaging urban visibility.