Sephora Curtain Reveals Store Filled With Products

Imagine a Renaissance landmark unveiling a beauty secret. That’s the dynamic premise of this Sephora CGI campaign featuring the launch of their new flagship store. The video unfolds as the scene opens with a view of Florence’s historic Palazzo Vecchio surrounded by classic architecture, where a woman holds a map, scanning the area in search of a specific destination. As she lowers the map, a black and white cloth dramatically rolls down a building, unveiling a Sephora storefront alive with oversized beauty products. When the fabric hits the ground, the store doors open wide as the products surge outward, spilling onto the pavement. Using CGI effects, this Sephora CGI campaign transforms a landmark location into an innovative product showcase.