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Sephora Beauty Pop-up Store Emerge From the Ground

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Credits

Brand: Sephora

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: Italy

City: Milan

Effects / Animations: Simple Motion, Morphing & Transformation

Surrounding: CityLife Shopping District

Date posted: October 18, 2023

Source: Instagram

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Imagine the streets of Milan transforming into a beauty runway. That’s the captivating premise of this Sephora fake out of home ad featuring the Fenty Beauty Drive pop-up store. The video unfolds as the scene opens at the CityLife Shopping District in Milan, where the ground unexpectedly splits open in front of the entrance, revealing a fully furnished Fenty Beauty Drive pop-up store that rises dramatically from below. As curious onlookers gather, a sleek sliding door opens, offering a full view of the immaculately designed interior. Using innovative computer generated graphics, this Sephora fake out of home ad transforms a popular shopping destination into a dynamic product showcase.

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