Nike Bump Cars Emerge From Metro Stairs

In this Nike FOOH ad, oversized bump cars modeled after Nike shoes emerge from the stairwell of a Paris Metro station onto the bustling city streets, launching the Airmax Dn. The scene unfolds as more vibrant shoe bump cars race through purple-lit roads, colliding in controlled chaos while a black branded trailer truck emblazoned with the Nike Dynamic Land logo stands parked at the curb, inviting onlookers. With an engaging use of computer generated imagery, this Nike campaign transforms the familiar urban commute into a fresh, relatable spectacle, highlighting Nike’s effort to build excitement around the Airmax Dn and encourage visitors to sign up for the Paris-exclusive Dynamic Land event.