Nike Bump Cars Emerge From Metro Stairs
Nike Airmax Dn: Dynamic Land
This Nike FOOH ad features oversized bump cars, modelled after Nike shoes, emerging from a Paris Metro station stairwell onto bustling city streets. The campaign launches the new Airmax Dn.
More vibrant shoe bump cars race through purple-lit roads, colliding in controlled chaos. A black branded trailer truck, emblazoned with the Nike Dynamic Land logo, is parked at the curb, inviting onlookers. This CGI campaign transforms the urban commute into a fresh, relatable spectacle.
The ad highlights Nike’s effort to build excitement around the Airmax Dn and encourages visitors to sign up for the Paris-exclusive Dynamic Land event.
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FOOH Impact ScoreSolid
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Credits
Brand:
Artist:SuperHeroes
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