KiSS 925 Taylor Swift Bracelets Hang in Stadium
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
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Imagine a Toronto landmark adorned with a pop culture symbol. That’s the dynamic premise of this KiSS 925 CGI campaign featuring Taylor Swift’s The Eras Tour. The video unfolds as the camera opens on the Rogers Centre with a large rainbow-colored friendship bracelet hanging from the side of the stadium, its beaded letters spelling 'Taylor Swift' and 'The Eras Tour,' while the iconic CN Tower looms in the distance. Using engaging CGI effects, this KiSS 925 campaign transforms the downtown Toronto skyline into a captivating product showcase celebrating the arrival of Taylor Swift’s tour in Canada.
