Reformd Banner Rolls Inside Shopping Center

In this Reformd mixed reality ad, the scene opens inside the sleek atrium of Brookfield Place in Toronto, where a massive banner gracefully unrolls from above, revealing the silhouette of a woman paired with the Reformd logo. The scene unfolds as the fabric drifts subtly, and the camera slowly pushes in, revealing the bold announcement “A LARGER STUDIO by Sweat and Tonic” across the bottom — signaling open auditions for experienced group fitness trainers at Reformd gyms. With a creative use of CGI effects, this Reformd campaign video transforms a busy urban space into a dynamic showcase of brand identity, highlighting Reformd’s expansion and commitment to attracting top fitness talent.