FOOH Impact Score:
Improvable
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Imagine a railroad crossing turning into the gateway for the holiday spirit. That’s the dynamic premise of this HEMA cgi campaign featuring a Saint Nicholas-themed toy locomotive. The video unfolds as the scene opens on a cobblestone street where a crossing barrier gently lowers, making way for a bright, colorful train built from oversized red, green, yellow, and white blocks to roll through—capturing the warmth and cheer of the season in motion. Using engaging VFX, this HEMA cgi campaign transforms an everyday street corner into an innovative product showcase.