Under Armour Running Shoe Glides Above Runners

In this Under Armour fake ooh ad, the scene opens along Mexico City’s vibrant Paseo de la Reforma, where runners move in rhythm through the urban landscape as a new running shoe is introduced. The scene unfolds as a massive neon green UA Infinite Elite slowly floats in from the skyline behind, gliding above the crowd before stopping mid-air, rotating, and hovering dramatically over the runners. With a clear use of augmented reality, this Under Armour running shoe ad transforms an everyday street scene into a striking display, highlighting Under Armour’s focus on innovation and local engagement in its Mexico campaign.