Under Armour Running Shoe Glides Above Runners

This Under Armour fake out-of-home ad opens on Mexico City’s Paseo de la Reforma, where runners are moving through the urban landscape. A new running shoe is introduced as a massive, neon green UA Infinite Elite slowly floats in from the skyline.

The shoe glides above the crowd before stopping mid-air, rotating, and hovering dramatically over the runners. This augmented reality ad transforms an everyday street scene into a striking display, highlighting Under Armour’s innovation and local engagement in its Mexico campaign.