FOOH Impact Score:
Impressive
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Imagine the Empire State Building doubling as a catwalk for lingerie. That’s the innovative premise of this Adore Me fake out of home ad featuring a larger-than-life showcase of their bold lingerie collection. The video unfolds as two girls walk down 34th Street in New York and spot a giant golden plus-size mannequin clad in radiant red Adore Me lingerie, dramatically pulled down the bustling avenue by two yellow taxi cabs with the iconic skyline in the background. Using captivating computer generated graphics, this Adore Me fake out of home ad transforms an ordinary city street into an authentic product showcase.