Afterpay Façade Turned to Blooming Screen

This Afterpay fake ooh ad begins with the exterior of the David Jones Department Store in Sydney as it transforms into a 3D digital screen. This moment cleverly highlights the seamless shopping experience offered by Afterpay as a sakura tree blossoms behind a digital model, petals begin to float above, and the model’s outfit shifts in both color and style while sakura branches gracefully extend beyond the borders of the screen. As a perfect blend of distinctive storytelling and engaging product integration, the CGI effects enhancement is designed for promoting the new David Jones collection powered by Afterpay.