Afterpay Façade Turned to Blooming Screen
Afterpay Façade Becomes Blooming Screen
This fake out-of-home (FOOH) advertisement features the David Jones Department Store in Sydney. Its exterior transforms into a 3D digital screen, showcasing a seamless shopping experience offered by Afterpay.
A digital model appears on the screen, with a sakura tree blossoming behind her. Petals float above, and the model's outfit changes in colour and style. Sakura branches gracefully extend beyond the screen's borders, enhancing the visual effect. This CGI enhancement promotes the new David Jones collection, powered by Afterpay.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
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