Hyundai Driving Out of Mirror
Solid
Learnings
- Use 'inherent danger' to create tension that hooks in your viewer
- Be wary of well worn tropes when using classic techniques
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In this Hyundai mixed reality ad, two men cross a bustling city street holding a large mirror in front of the iconic Jonathan Club building. The scene unfolds as the mirror reflects a blue Hyundai IONIQ 5 approaching, creating the illusion that the car is headed directly at the glass—until, in a surprising twist, the vehicle appears to break through and emerge from the mirror itself in elegant slow motion, revealing its sleek, modern lines. With a distinctive use of CGI effects, this Hyundai electric SUV mixed reality ad transforms a mundane crosswalk into an unexpected visual moment, highlighting Hyundai’s goal to blend innovation with everyday experiences.
