Kupferberg Sekt Woman Grabs Floating Wine
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Kupferberg Sekt FOOH campaign, towering bottles of Kupferberg Rosé float above a cobblestone street as two women walk and chat, framed by classic buildings. The ad humorously reimagines everyday city life with a distinctive twist—one of the women notices a smaller bottle trailing them, picks it up, and casually tucks it into her pink bag as if it were the most natural thing. A captivating execution that masterfully blends humor and creativity with a memorable twist on brand identity.
