Burger King Man Grabs Burger from Digital Screen
Burger King CGI in Times Square
This CGI video features a worker in Times Square, surrounded by digital billboards. He reaches behind his back to reveal a miniature building, which he then taps against a screen. This action triggers a synchronised display update across all digital screens.
The worker places the miniature building back, revealing the Burger King menu. He then grabs a burger from the screen and takes a bite. Immediately after, a How to Train Your Dragon clip begins playing on nearby screens before the signal cuts out.
This computer-generated imagery was designed to promote the How to Train Your Dragon-themed menu within a captivating urban setting.
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FOOH Impact ScoreOutstanding
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