FOOH Impact Score:
Outstanding
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This Burger King cgi video begins with a worker standing in Times Square surrounded by towering digital billboards. This moment cleverly highlights the creative fusion of branded storytelling as the worker reaches behind his back to reveal a miniature building, pulls off the screen and taps the façade, triggering a synchronized display update across all digital screens. He then places the building back into place, revealing the Burger King menu, grabs a burger from the screen, and takes a bite just as a How to Train Your Dragon clip begins playing on nearby screens before the signal cuts out. As a perfect blend of memorable storytelling and dynamic product integration, the computer generated imagery enhancement is designed for promoting the How to Train Your Dragon-themed menu in a captivating urban setting.