FOOH Impact Score:
Outstanding
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This Fenty Beauty fake ooh ad begins with a bustling New York City subway platform, where players from the New York Liberty stand waiting. This moment cleverly highlights the affiliation between the team and the brand as a Fenty Beauty-themed train pulls into the station, its vibrant exterior wrapped in Fenty motifs. As the train doors slide open, a flurry of Fenty Beauty products and basketballs burst out and scatter across the pavement, merging the energy of sports with the world of beauty. As a perfect blend of dynamic storytelling and distinctive product integration, the CGI effects enhancement is designed for amplifying Fenty Beauty and Fenty Skin's role as the official beauty partner of the New York Liberty.