FOOH Impact Score:
Outstanding
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Imagine a car transforming into a dessert-themed spectacle outside a corporate landmark. That’s the dynamic premise of this BMW cgi ad featuring a donut-fueled celebration of National Donut Day. The video unfolds as a man approaches a parked BMW i4 M50 xDrive in front of the BMW Headquarters and casually taps its hood, triggering an unexpected transformation — the car’s parts deconstruct and vanish, leaving only the wheels behind. The wheels collide and morph into a massive pink donut, which rolls into a nearby white BMW i5 M60 xDrive, causing that car to also disassemble, its parts disappearing to reveal wheels that become a giant white donut. These colossal donuts roll side by side across the scene as more donuts emerge, creating a surreal yet vivid homage to the day’s theme. Using innovative CGI effects, this BMW cgi ad transforms familiar electric vehicles into an engaging product showcase.