Dyson Bikers Race under Headphone Tunnel

In this Dyson mixed reality ad, the scene opens on a smooth beach road in Dubai, United Arab Emirates, as two bike riders speed down the coastal stretch, showcasing the Dyson OnTrac headphones. The scene unfolds as they glide beneath a tunnel shaped entirely from colossal Dyson OnTrac earphones, their frames arching overhead with ear padding in an array of vibrant colors, blending the thrill of racing with the product’s sleek aesthetic. With a distinctive use of augmented reality, this Dyson headphone promotion transforms a city street into an immersive brand experience, highlighting Dyson’s push to reimagine personal audio with bold, urban energy.