Dyson Bikers Race under Headphone Tunnel

This Dyson mixed reality advertisement features two bike riders speeding down a smooth coastal road in Dubai, United Arab Emirates. The scene showcases the Dyson OnTrac headphones as the riders glide beneath a tunnel formed entirely from colossal Dyson OnTrac earphones.

The frames of these oversized headphones arch overhead, with ear padding displayed in an array of vibrant colours. This distinctive use of augmented reality transforms a city street into an immersive brand experience, blending the thrill of racing with the product’s sleek aesthetic.