Nestlé Man Puts Coffee on Street from Screen

This Nestlé fake out-of-home (FOOH) ad features a bustling city street with a sleek glass building. Its facade is covered in vibrant digital screens advertising various products, including the new Nescafé Espresso Concentrate.

The scene shows Zack King appearing on one screen, seamlessly reaching into an adjacent screen to grab a glass, and pulling a milk carton from a higher display. He pours the milk with practiced ease, then grabs the Espresso Concentrate from another screen, combining it all into a fresh coffee drink. He then places the glass onto the street, stopping a cab in its tracks, before a real hand picks it up.

This Nestlé espresso drink FOOH ad uses augmented reality to transform ordinary city spaces into a dynamic spectacle, highlighting Nestlé’s innovative campaign to bring cafe-style experiences to everyday life.