FOOH Impact Score:
Impressive
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In this Nestlé fake ooh ad, a bustling city street frames a sleek glass building whose facade is covered in vibrant digital screens advertising various products, including the new Nescafé Espresso Concentrate. The scene unfolds as Zack King appears on one of the screens, seamlessly reaches into an adjacent screen to grab a glass, pulls a milk carton from a higher display, and pours it with practiced ease before grabbing the Espresso Concentrate from another screen and combining it all into a fresh coffee drink; he then places the glass onto the street, stopping a cab in its tracks as a real hand picks it up. With a clear use of augmented reality, this Nestlé espresso drink fake ooh ad transforms ordinary city spaces into a dynamic spectacle, highlighting Nestlé’s innovative campaign to bring cafe-style experiences to everyday life.