Barbour City Covered with Quilted Fabric
Bus Sprouts Grass on London Street
This Barbour FOOH ad transforms a London street, featuring a double-decker bus draped in Barbour’s signature olive-green quilted fabric. The bus drives past Draycott House, leaving a trail of sprouting grass and ferns in its wake.
The scene then shifts to a coffee shop, where a nearby building is also covered in the same quilted fabric, with vibrant flowers blooming along the sidewalk. This augmented reality ad showcases Barbour’s iconic quilted heritage.
The video highlights Barbour’s celebration of nature-infused style by transforming familiar cityscapes into blooming environments.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
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