Barbour City Covered with Quilted Fabric

In this Barbour FOOH ad, a London street comes to life as a double-decker bus draped in Barbour’s signature olive-green quilted fabric drives past Draycott House. The scene unfolds as the logo-emblazoned bus glides by, sprouting grass and ferns in its wake, before the view shifts to a coffee shop where a nearby building is covered in the same fabric while vibrant flowers bloom along the sidewalk. With a captivating use of augmented reality, this Barbour jacket showcase FOOH ad transforms familiar cityscapes into blooming environments, highlighting Barbour’s celebration of nature-infused style through its iconic quilted heritage.