Barbour Bridge Covered with Quilted Fabric

Imagine Gyeongbokgung Palace getting a style upgrade through outerwear. That’s the authentic premise of this Barbour fake out of home ad featuring the Heritage Liddesdale Jacket. The video unfolds as a man stands at the historic south gate of the palace in an olive green jacket, watching a bus wrapped in matching quilted fabric and adorned with the Barbour logo roll by, leaving a living trail of grass and ferns along the pavement. The scene shifts to a hanok-inspired café, where a woman enjoys her drink while the traditional architecture is gradually covered in the same quilted texture, as vines and greenery begin to blossom. In the final moment, a couple relaxes by the Han River under Banpo Bridge, each wearing a Barbour jacket, as the bridge subtly transforms into olive-toned quilted patterns with foliage sprouting in the background. Using computer generated imagery, this Barbour fake out of home ad transforms iconic Korean locations into an memorable product showcase.