Barbour Bridge Covered with Quilted Fabric

Banpo Bridge Quilted Over Han River

This Barbour fake out of home ad reimagines iconic Korean locations with a stylish outerwear twist, featuring the Heritage Liddesdale Jacket. The video opens at Gyeongbokgung Palace's south gate, where a man in an olive green jacket watches a bus, wrapped in matching quilted fabric and adorned with the Barbour logo, leave a trail of grass and ferns.

The scene transitions to a hanok-inspired café, where a woman enjoys her drink as the traditional architecture is gradually covered in the same quilted texture, with vines and greenery blossoming. Finally, a couple relaxes by the Han River under Banpo Bridge, both wearing Barbour jackets, as the bridge subtly transforms into olive-toned quilted patterns with foliage sprouting in the background.

Using computer generated imagery, this Barbour fake out of home ad transforms these locations into a memorable product showcase.

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Credits

Brand:Barbour

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:South Korea
City:Seoul
Date posted:September 30, 2024
Source:Instagram