Barbour Taxi Cab Wrapped in Quilted Fabric

This Barbour fake out-of-home ad features the Custom House in Shanghai being enveloped in olive-green quilted fabric. A couple in Heritage Liddesdale Jackets strolls past the transformed landmark as grass and ferns unfurl behind them, highlighting the versatility of Barbour’s outerwear.

The scene transitions to a café where a cyclist passes a building façade that also wraps itself in quilted material with greenery unfurling. The video concludes on a bustling street near the Oriental Pearl TV Tower, where a girl in a Barbour jacket walks ahead of a taxi clad in the same fabric, speeding by and leaving a trail of botanical growth. This CGI enhancement promotes Barbour’s presence in the Shanghai market through distinctive storytelling and authentic product integration.