Barbour Taxi Cab Wrapped in Quilted Fabric

This Barbour fake ooh ad begins with the iconic Custom House in Shanghai slowly becoming enveloped in rich olive-green quilted fabric. This moment cleverly highlights the versatility of Barbour’s outerwear as a couple in Heritage Liddesdale Jackets stroll past the transformed landmark while grass and ferns unfurl behind them. The scene transitions to a cozy café where a cyclist rides past a building façade that wraps itself in quilted material, greenery unfurling in the wake, and ends on a bustling street near the Oriental Pearl TV Tower, where a girl in a Barbour jacket walks ahead of a taxi clad in the same fabric speeding by, leaving a trail of botanical growth. As a perfect blend of distinctive storytelling and authentic product integration, the computer generated imagery enhancement is designed for promoting Barbour’s presence in the Shanghai market.