FOOH Impact Score:
Impressive
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In this Barbour faux ooh ad, a woman clad in a Barbour Heritage Liddesdale Jacket stands on the platform at New York City’s 86th Street subway station as grass, purple flowers, and ferns gently bloom around her. The ad humorously reimagines the city’s transit system as a stage for outerwear, with a subway train wrapped entirely in olive-green quilted fabric bearing the Barbour logo pulling in. A captivating piece that masterfully blends humor and creativity with a memorable twist on outerwear relevance in an urban setting.