Sephora Store Filled with Product Boxes

In this Sephora mixed reality ad, a serene brook flows gently in front of a black cloth-covered façade, setting the scene for the reveal of the latest Sephora store. The scene unfolds as the curtain drops, unveiling a storefront bursting with sleek Sephora boxes, while a black ribbon printed with Sephora and RIVER WEST ties the entrance. When the ribbon gracefully unties, the doors swing open and an overflowing black-and-white Sephora box spills out, signaling the grand opening of Sephora’s new store at RIVER WEST in Aigaleo, Greece. With a distinctive use of augmented reality, this Sephora retail campaign transforms a simple storefront into a memorable spectacle, highlighting Sephora’s continued expansion and local engagement.