Sephora Pink and Silver Balloons Float on Street

Imagine Syntagma Square turning into a beauty hotspot overnight. That’s the creative premise of this Sephora FOOH campaign featuring the launch of their seasonal Advent House experience. The video unfolds as the camera opens on Amalias 36 from across the street, where the SEPHORA signage stands out above the building; passersby continue their walks as pink and silver balloons gracefully rise into the air, while metallic letter balloons spelling 'ADVENT HOUSE' align across the pedestrian lane. More balloons emerge from the building’s rooftop, reinforcing a celebratory mood. Using impactful computer generated graphics, this Sephora FOOH campaign transforms a central Athens location into an engaging product showcase.