Ford Cats Gather at Bus Shelter Ad
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
Learn moreCredits
Brand: Ford
Agency: VML
Production Company: Busterwood Studio
VFX: Busterwood Studio
Creative Director: Sébastien Wullems
Sound: O'bahamas
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Imagine a quiet city street turning into a feline hotspot. That’s the surprising premise of this Ford fake out of home ad featuring the new Ford Puma Gen-E. The video unfolds as cats begin to appear on a dimly lit street at night, approaching a bus shelter from various directions. They gather around an ad display showing the Ford Puma Gen-E, with all eyes fixed on the screen, and one curious cat even reaches up to scratch the image. Using dynamic VFX, this Ford fake out of home ad transforms a standard city shelter into a creative product showcase.
